Gadwire is a web and graphic design firm focused on increasing business and online presence for small companies by developing company identity and maximizing exposure by defining and clarifying the client’s/company’s identity and image, creating a unique, personalized web presence, managing direct email marketing campaigns, and creating and developing social networking channels, including Facebook, Myspace and Twitter.
Services provided:
- Designing company logo, business cards, flyers, postcards, and a range of print advertising
- Creating customized color schemes for logo and website
- Writing, developing, and editing website content, reviewing company publications, interviewing employees, and researching business practices and competitor’s positions
- Designing and creating websites: managing the development process from wireframe to completed fully-functional site, working in a Windows environment using Adobe Dreamweaver, Fireworks, and Flash
- Incorporating specialized knowledge of CSS and Accessibility Compliance into website design
- Negotiating and securing hosting company for clients, launching and implementing website, as well as managing and updating content, images, and functionality as needed
- Photographing a variety of products for website utilization as well as optimizing photos using editing techniques in Adobe Photoshop
- Directing and performing email blasts utilizing state-of-the-art marketing software such as Constant Contact, Emma, and iContact
- Incorporating Google analytics and Search Engine Optimization (SEO) practices into design and functionality of websites